Review for Twitter, If you’re new to Twitter, these tips will help you!

Posted: February 14, 2014 by Areeb Fazli in Technology

Twitter can be quite overwhelming as a social media platform if you are not familiar with it. What initially strikes you as an overtly simple communication tool turns out to be a very complex and intricate channel that may take some time to get your head around it! While Facebook is more dimensional and offers an array of functionality, Twitter is completed orientated towards real-time conversation, engagement and actual discussion. And the fact that out of 175 million users only 25 million are considered active (as of April 2011) demonstrates that the majority of people don’t understand the essence of Twitter.

If you’re just getting started with Twitter, then make sure to follow these steps to optimise your Twitter presence. This is by no means a complete list, but will get you off the mark! Stay tuned for follow up articles that will look at the various aspects of Twitter and how you can bet use it to meet your social media objectives.

Set up an Account. Honestly, it couldn’t be simpler. Just navigate to the Twitter homepage and hit the ‘Get Started – Join- button.’ Then fill out the relevant details, accept the terms and conditions (after reading them of course!) and click ‘create my account.’ Hey presto! You are now a participating member of the Twittersphere! Congratulations. At this step, there is also the option to search through your various online address books, including Gmail, Hotmail, Yahoo, MSN and AOL. If your contacts relate to your social media objectives then go ahead and add them using this method, but if not then you may only be engaging in disruption marketing and only causing the quality of your online interaction to be diluted. Also, remember that in today’s information driven environment, we are constantly inundated with invites and requests, and many users have adopted a harsh censorship policy that will not only make sure your invite doesn’t get opened, but also put you in their bad books.

Upload a Photo. No-one wants to want a conversation with a faceless person, or even worse, the automatic profile picture of a Twitter egg. This is a great opportunity to humanise your brand and put a face to your communications. While a brand related image is great if you have an established community and a large online following, consider carefully whether your fans would prefer to engage with an actual person or a concept of a brand. You may want to create individual Twitter accounts for various employees as well as a brand account, and thus create multiple users that can stimulate the conversation.

Get your Bio right. The Bio section allows you to tell the Twittersphere about yourself. Try and keep the sentences short and to the point, as you only have 160 characters! Get your keywords in there if you can, but above all, make sure that you define who you are so users can easily see what you’re about. This point is important as its not only internal searches that will pick up on your bio information but also external search engines such as Google, Yahoo and Bing, so make the most of it. You can always go back and edit it accordingly as your situation evolves.

Find some Followers. Use the search function to locate users that are related to your online community and should be part of your network. There are many tools that make this process much more accurate and efficient, but for now simply add partners, clients, employees, potential customers, suppliers, industry authorities and anyone else who should be connect with you. Don’t expect overnight fame – its the quality of your connections, not the quantity. Remember, this is merely a starting point and a push to get you started – I’ll address community building in detail in another post.

Figure out how to Interact. One of the most mind boggling aspects of Twitter are the variety of commands for different kinds of interactions. But remember, Twitter is a great website and just for a conversation! By posting a ‘Tweet’ you are essentially speaking out. If you ‘Reply’ to someone elses ‘Tweet,’ you are doing just that – replying to what they had to say. If someone has had something particularly interesting to say, you might ‘Re-Tweet,’ which is sharing what they said with the option to attach your own comments. If you want to single someone out, using the @ symbol before their name will address them directly.

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