Highlight Raises $4 Million From DFJ, Releases Version 2.0 Of Its Location-Based Social Networking App

Posted: December 12, 2013 by Areeb Fazli in IOS

TechCrunch

Location-based social startup Highlight has just released a new version of its app, aimed at being smarter about the connections it shows, while also giving users more context about what those connections have been up to. The company also has raised $4 million in new funding led by Draper Fisher Jurvetson.

Highlight was founded around the time of the social-local-mobile (SoLoMo) boom of early 2012. Along with startups like Sonar and Glancee, the company promised to “highlight” interesting people nearby, thanks to a combination of GPS location data, and persistent identity through Facebook connect, and the ability to know a whole lot about your interests and relationships you share on social networks.

That boom went bust, and Highlight is more or less the last player standing in what used to be a pretty crowded market. Not only is it still around, but the company is growing thanks to a new…

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