From 1BN To 2BN Users: Mobile Messaging Apps To Get “Mass Adoption” In 2014, Says Ovum

Posted: November 30, 2013 by Areeb Fazli in Technology


If you thought the hype around mobile messaging apps had reached some pretty crazy heights already — what with SnapChat apparently snubbing cash acquisition offers of $3bn and even $4bn, from Facebook and Google respectively — expect even more craziness next year. A lot more, as usage of over-the-top messaging services reaches an “inflection point”, as analyst Ovum puts it in a new report.

Ovum says it expects the number of messages to be “transacted” on social messaging apps like WhatsApp and Line to grow from 27.5 trillion in 2013 to 71.5 trillion by the end of 2014. So that’s more than 2.5x in messaging volumes. If one such service, SnapChat grows at a similar rate it could mean its users are receiving more than a billion Snaps daily by the end of next year, up from the 400 million daily they’re currently getting. Which (maybe) makes a $3 billion…

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