Microsoft again fumbled its marketing message at the Brasil Game Show

Posted: October 28, 2013 by Areeb Fazli in Technology

After Dark Gaming

It may have the cheaper console, but Microsoft again fumbled its marketing message at the Brasil Game Show.

You’d be forgiven for thinking that Brazil is purely a console market when well over half of the floor of this year’s Brasil Game Show is dedicated to next and current generation hardware.

Despite the astonishingly high prices for the next generation consoles – the PS4 will be priced around $1,840 when it launches on November 29, the Xbox One $1,012 a week earlier – the hunger for new technology here is as palpable as it is in the European and US markets. Import tax may be assaulting the consumer’s wallet, but even in this price-hostile environment surely we can finally bury the idea that consoles are in any way doomed because tablets and mobile hardware are more popular.

It’s an understatement to say the Brasil Game Show is big. The numbers…

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