Samsung apologizes for tech bloggers’ ‘undue hardship’

Posted: January 19, 2013 by Areeb Fazli in Technology
Tags: , , , , ,

Samsung says the events leading up to the mistreatment of a pair of tech bloggers at IFA 2012 was a “misunderstanding” and apologized for the “undue hardship.”


The electronics giant contacted some mobile-tech bloggers in India and offered to fly them to the tech conference, now under way in Berlin. After agreeing to attend the conference as a reporter, one of the bloggers — Clinton Jeff of New Dehli — says he was told he would be expected to wear a company uniform and man a booth, showing off Samsung products to members of the media. When he resisted, he says he was told that he would have to find his own way home.

In a statement, Samsung placed the blame on a coordinator for the Mob!lers tech blogger program and said it was never the company’s intention to force bloggers to do any promotion:



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